Price Drops For Liddell-Ortiz III Week Of Event

Even though the cost of their Pay-Per-View trilogy fight has dropped from $49.99 to $39.99, Golden Boy CEO Oscar De La Hoya claims that both Chuck Liddell and Tito Ortiz will make the most they’ve ever made for one fight on November 24th.

“The message I want to send here is Chuck Liddell and Tito Ortiz, this trilogy with this fight taking place, they’re gonna make the most money they’ve ever made in their entire careers,” De La Hoya said of the two light heavyweights fighting for the third time.  “It’s incredible. I’m actually mind blown by that, because I would have thought with Tito Ortiz and Chuck Liddell — with two names like that — they would have made a lot more money in their careers.”

Liddell and Ortiz confirmed to reporters last week at their media workouts that they both could make the most money in their careers, but it depends on the numbers on Pay-Per-View, which has had the price lowered to $39.99 following criticism from fans over a $50 price point for a fight between 48-year old Liddell and 43- year old Ortiz.

“Tito Ortiz looks in phenomenal shape and Chuck Liddell, I call him ‘Chucky’ because he just keeps on coming,” De La Hoya said of the two UFC Hall of Famers. “This guy is just in incredible, incredible shape. I think that price point is perfect. People are responding very well. The indications are that it’s gonna do some great, great numbers.”

“I’m a promoter that loves to share all revenues and whatever revenues are coming in, we’re gonna share it,” De La Hoya said in a potential shot at rival and UFC President Dana White.

“It’s not about the promoter, it’s about the fighters. And that’s exactly why, for instance, Golden Boy Promotions has been very successful, because we treat our fighters the way they should be treated. The fighters are the ones who make these events happen. This is a great indication that, look we’re letting Tito Ortiz and Chuck Liddell participate in the pay-per-view revenues from top to bottom, they’re gonna be able to make tons of money. The best purse they’ve ever made in their careers.”

Initial Report: MMA Fighting

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