Estimated 860,000 Buys for UFC 214
Based on cable estimates, the UFC 214 pay-per-view, headlined by a UFC Light Heavyweight Championship bout between bitter rivals Jon Jones and Daniel Cormier, is projected to have an estimated 860,000 buys.
This number would beat most buyrate projections, as the pay-per-view was expected to achieve a buyrate of about 550,000 to 700,000.
The title fight between Jones and Cormier had much buildup to it, a rematch two-and-a-half years in the making. Cormier was looking for redemption after Jones ended his undefeated streak, and he was seeking to be the first man to defeat Jones by KO, submission or decision. As for Jones, it was the culmination of a road to redemption after being stripped of his title in April 2015, along with numerous run-ins with the law.
And that was the headline bout of an event that saw three title fights, a welterweight fight between two fan favorites, a bout featuring high-ranked light heavyweight contenders and a former UFC champion in the prelims.
Some felt this pay-per-view would be hurt by the hype and price tag of the Aug. 26 Floyd Mayweather vs. Conor McGregor bout. UFC 213, which took place three weeks before UFC 214 as the ending of International Fight Week, drew only about 130,000 buys. Part of this figure can also be attributed to the last-minute main event change when Amanda Nunes pulled out of the main event hours before the start of the pay-per-view.
Several UFC pay-per-views this year finished in the 130,000 to 300,000 buy range, with their pay-per-view numbers significantly down from last year. Many questioned if a big fight like Cormier vs. Jones II could bring back previous pay-per-view numbers.
Original story: MMA Fighting