Hearn: Canelo/DAZN Will End PPV In U.S.
Following the announcement that Canelo Alvarez has signed a historic 11 fight $365 million deal with DAZN, Eddie Hearn feels that this could be the death of Pay-Per-View in the United States.
Speaking prior to Wednesday’s press conference for Alvarez’ upcoming fight against Hearn’s fighter Rocky Fielding, the promoter told Boxing Scene that this deal will create massive changes in the industry.
“This is gonna shake up the world,” Hearn said. “This is such a great deal that has happened here, and not just for DAZN, but for the boxing landscape. I believe today, with this announcement, you will see the end of pay-per-view boxing in the U.S. over a period – not today. But when you’re talking about going from an $84.99 or a $99 pay-per-view, to a $9.99 or even a free fight, like in December, this is gonna change boxing. Not just Canelo, this is Anthony Joshua. Anthony Joshua against Deontay Wilder, I believe, will happen on DAZN as well.”
“The plan for DAZN is to be a subscription service,” Hearn said. “Ultimately, the first one against Fielding, which we’ll talk about in a minute, is free. There is no subscription. You can free subscribe to that fight, so again, that’s an early Christmas present for fight fans that, on HBO, you would’ve had to pay $84.99 for that Canelo pay-per-view fight.
“So, their aim is to take boxing away from pay-per-view. Pay-per-view is a very important model in the UK, where we’re from. But it’s $25 for a major fight. Eight-five dollars, a hundred dollars is so much money, and I think fight fans will embrace this move and embrace DAZN.”
Initial Report: Boxing Scene