Sonnen Blasts Promotion Of Liddell-Ortiz III

Chael Sonnen was not a fan of Golden Boy’s first foray into MMA on Saturday night. The ESPN analyst/Bellator heavyweight fighter broke down the “lessons” to be learned from Oscar De La Hoya’s first MMA event.

“Oscar is not passionate about mixed martial arts, and that was very clear and very obvious,” said Sonnen, who compared De La Hoya’s move into MMA to that of Vince McMahon’s attempts at starting a pro football and bodybuilding league.

“So, Chuck and Tito come together, go to Oscar, pitch him on an idea that Oscar was never passionate about, he was never behind, with a story that he simply did not know how to tell. It doesn’t make Oscar a bad promoter. The lesson to learn in this is: You got to stay in your lane.”

“And when it comes to storytelling and building anticipation, you cannot just set up a ring, and the rest of it takes care of itself. I’ve heard fighters threaten that they were going to leave a promotion and start their own promotion. Go ahead. Go right ahead. That’s essentially what we saw here.

 

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