WATCH: Canelo-Chavez Official Commercial
The upcoming fight between Mexican stars Canelo Alvarez and Julio Cesar Chavez Jr. is being marketed as a blockbuster event, and the just-released official fight promo is representative of the hype around the event. In a surprising direction, the commercial also contains a not-so-subtle political message.
The advertisement, released by Golden Boy Promotions, shows Canelo and Chavez sprinting through a Mexican desert and then busting through a massive wall. They end up in Las Vegas, where they will face off in May.
Golden Boy CEO Oscar De La Hoya confirmed that the purpose of the commercial was indeed a political one:
"The message of the ad is simple," De La Hoya said, per Boxing Scene. "Not every Mexican is what Donald Trump has labeled them. Not only are a huge majority of Mexicans hard workers, this fight between Canelo and Chavez Jr. will directly benefit American business and employees. From the Las Vegas hotels and restaurants that will be full because of this fight, American industry will have a very successful Cinco de Mayo weekend."
Watch the commercial for the May 6 pay-per-view below: