Following the latest edition of the Tuesday Night Contender Series, Dana White confirmed that the series that put the UFC on the map, will not be going anywhere.
According to UFC President Dana White, “The Ultimate Fighter” isn’t going anywhere.
Even with record low ratings for the series for the past few seasons, White believes that there is still a market for the program when the UFC jumps to ESPN in 2019.
“‘The Ultimate Fighter’ will continue,” White told reporters following Dana White’s Contender Series 16 on Tuesday night. “There’s still a huge market for ‘The Ultimate Fighter.’ ‘The Ultimate Fighter’ still does well.”
Ratings for the 27th season of the series reportedly averaged a record-low 200,000 viewers for its premiere, featuring Daniel Cormier and Stipe Miocic as coaches.
“People will look at the ratings, and they’ll come in at a half-million, 600 (thousand), 650, but that’s the initial rating,” White said. “Now, with DVR and stuff like that, the numbers are much bigger. Last season’s ‘Ultimate Fighter’ (27) averaged about a million viewers. That’s a lot of people. It’s still a big show and a big brand. Yeah, it’ll go on.”
When asked if the show, which began on then SPIKE TV in 2005, would continue as part of the package with ESPN, White simply answered: “Yup. We can do it with ESPN, ESPN+.”
Quotes transcribed by MMAJunkie