Fury vs. Usyk Lost Money – Here’s Why

The Undisputed Heavyweight Fight between Tyson Fury and Oleksandr Usyk reportedly lost over $1 billion in revenue.

The winner became the first Undisputed Heavyweight Champion since Lennox Lewis in 1999. Usyk won a thrilling fight via a split decision. The event drew in interest, with 5.49 billion impressions and 564 million views on social media across 137 countries. However, there are suggestions the event lost out on major money due to illegal streaming. 

Reports indicate at least 20 million people streamed the event illegally. It is claimed there were 2,000 streaming locations, with four million people in the UK and five million in North America. That was alleged to have created a lost revenue of $120 million. However, there are other factors which impacted the bottom line.

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The PPV price of $69.99 may have put people off. The price was in addition to any DAZN subscription. Fans had already paid $89.99 for Canelo Alvarez vs Jaime Munguia and Devin Haney vs. Ryan Garcia at $69.99. A lower price point would have brought in a bigger audience and more money. 

The price points for other events showed that fans are willing to pay big if they get value for money. Floyd Mayweather vs. Manny Pacquiao set a PPV record of 4.4 million buys, despite the event costing fans up to $100 on PPV. The fight brought in a reported $600 million in revenue. UFC 300 also produced a successful event, with the third-highest UFC gate of all time at 16.5 million. 

The purses for Fury and Usyk also have to be taken into account. There are reports that Fury made over $100 million, while Usyk secured around $45 million. The purses were agreed upon without a purse split, meaning the boxers were paid regardless of PPV buys. That would result in losses if the PPV sales were not what were expected. 

The location of the event also drew away the hardcore boxing fans. The US has been the ‘Mecca’ of boxing, followed by the UK. The decision to hold fights in Saudi Arabia makes it less accessible to fans. While the Saudis are putting on the biggest fights, they have work to do before they understand the market for the ordinary fight fan. 

boxing newsCanelo AlvarezDevin HaneyFloyd MayweatherJaime MunguiaLennox LewisManny PacquiaoOleksandr UsykRyan GarciaTyson Fury