Layoffs Follow After The UFC And WWE Merger

The merger between the UFC and WWE has resulted in many members of staff being laid off. 

The merger became official on September 12th, 2023, as Endeavor (UFC’s parent company) joined with WWE to create TKO Group Holdings, Inc. As soon as the new organization traded on the New York Exchange, the share prices went up by 2.6 percent at the close of the first day of trading. 

Despite the positive news that has emerged, it appears that more than 100 people have been let go. This was following major cost-cutting measures by the WWE. Some of the names that were let go included the WWE Hall of Famer Dana Warrior and Catherine Newman (EVP & Head of Marketing). In response, Ari Emanuel (CEO of Endeavor) had this to say

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“I think we had a range of $50 to 100 (million initially), with regard to back office and costs. We’re on our way to kind of doing that. We did that with the UFC, we are on our way here (with WWE). There’s also a lot of savings as it relates to the production side because of their production facility, and our production facility.”

Following the recent investment of over $100 million in the PFL by Saudi Arabia’s Public Investment Fund (PIF), through SRJ Sports Investments, TKO Group Holdings must do what it takes to remain competitive. And with the increasing number of organizations in the MMA world, there will be more of an incentive to give back to the fanbase. 

Dana WarriorEndeavorIncMMA NewsPFLTKO Group HoldingsUFCWWE