Ariel Helwani: PBC And Amazon Prime Are ‘Very Close’ To Agreeing A Deal

PBC and Amazon Prime are close to agreeing on a broadcasting deal. 

That is according to Ariel Helwani. Following Showtime’s announcement that it would be pulling out of boxing at the end of 2023, there were serious question marks over the future of PBC and their stable of fighters.  David Benavidez, Canelo Alvarez, and Gervonta Davis are some of the biggest boxers around, which is why the failure of a network could see them leave and crossover to PBC’s competitors.

Nevertheless, Ariel Helwani has stated that a deal is ‘very close.’ The exact terms of such a deal are not clear, which is why the long-term future of PBC remains up in the air. A short-term deal would allow Amazon Prime to test out the market. At the same time, however, that would not bode well for the big stable of fighters that PBC has. And yet, with a subscriber base of 167 million in the US, it would allow PBC to potentially reach a bigger market. 

“What I’m hearing right now is PBC is very, very close to a deal with Amazon, and we’ll see what happens there. There will be events if your an Amazon Prime subscriber, just like if your an Amazon Prime subscriber if you want to watch the NFL, you can get those games.
“Then there will be certain fights that will be behind the pay-per-view paywall on Amazon and on traditional pay-per-view platforms, such as PPV dotcom and in Demand, cable, satellite, etc. So that could be the new home now that Showtime deal is done, and you need that home, you need that platform because if you don’t have that platform, it’s going to be hard to book Crawford-Spence, which looks like it’s going to be in March, like Benavidez & Canelo, and a Tank Davis fight,” Helwani stated

The news is likely to be watched closely by some of the following competitors of the PBC: Top Rank, Matchroom Boxing and Golden Boy Promotions, who are likely to be in a position to sign up any fighters who may leave. But if Amazon Prime were to get on board, it could allow for further big fights to be made. And yet, it may also add another stumbling block to making those big fights, with another network in the way.


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