Artem Lobov Files Lawsuit Against Conor McGregor Over ‘Proper 12’ Whiskey Profits

Artem Lobov has taken Conor McGregor to court in a ‘hotly contested’ lawsuit after claiming that his former sparring partner owes him money from the sale of McGregor’s ‘Proper 12’ whiskey brand.

Lobov has alleged that he was the co-founder of the brand after claiming there was a verbal agreement for him to receive five percent from any sale. And according to The Sunday World, McGregor would sell his stake in the company for $130 million. So far, an Irish court has acknowledged that McGregor offered Lobov $1 million for his help, something which McGregor admitted. However, Lobov turned down the offer, while McGregor stressed that the proposal was for a prior whiskey brand that failed to launch. In response, both men had this to say. 

After the second [Nate] Diaz fight (in 2016), me and Conor were in the gym, and we were talking one day, and he says to me, ‘Artem, Thor, – ‘The Mountain’ out of Game of Thrones – I was chatting to him, and he’s offered me [the chance] to do my own vodka.

“I said to him before you even look any further, ‘Here’s what I know about Irish whiskey.’ I told him about the dominance of Irish whiskey and all of that. He said, ‘You go off and see what deal you can put together,’ and I went on my way. Conor offered me $1m, but I turned it down. I didn’t accept it,” Lobov told Talksport

“Proper No. Twelve Irish whiskey was created, developed, branded and tirelessly promoted by Conor McGregor,” McGregor’s spokesperson said

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