Artem Lobov Sues Conor McGregor Over Whiskey Brand
Over a voice message, McGregor called him a "rat."
Artem Lobov, Conor McGregor’s lifelong pal, is suing him for millions of dollars over Proper No. 12 Whiskey, and McGregor is not amused.
Lobov has acknowledged his role in the growth of McGregor’s Proper No. 12 Irish Whiskey project.
“The selling point of my book will be the Proper 12 whiskey story. A few people know, but this was actually my idea. I was the person who came up with the idea to do a whiskey for Conor,” Lobov said to TalkSport.
“I went on and met all different whiskey distilleries, I called some and met some in person. I did my research and put a beautiful deal together. Once the deal was ready, I went to Conor and I said, ‘Conor, I have the deal ready for you. This is going to be a billion-dollar deal, no messing here.’
“I’m not sure if he took me seriously or not at the time with the billion dollars. Conor offered me $1M but I turned it down, I didn’t accept it. You know, throughout my career whenever I have helped Conor with camps, he offered to pay me for them camps, but I never accepted money from him.”
Following those remarks, The Irish Independent claimed that Lobov is now suing McGregor for millions of dollars.
“My client is a retired professional fighter with a master’s degree from DCU in Finance and Capital Markets,” Lobov’s attorney, Dermot McNamara said.
“We have issued High Court proceedings on his behalf to enforce an agreement with Mr McGregor regarding the Proper No. 12 whiskey brand. My client was the initial creator and co-founder of the concept to launch an Irish whiskey brand associated with Mr. McGregor. As these matters are now before the court, we will not be making any further comment.”
Legal counsel for McGregor rejected Lobov’s allegations:
“Proper No. 12 Irish Whiskey was created, developed, branded, and tirelessly promoted by Conor McGregor,” Karen J Kessler said.
‘Mystic Mac’ suddenly ended his quiet over the case, and it is obvious that he is not pleased with his longtime buddy and former training partner.
“Artem is a rat! Na na na na! Hey! Na na na na! Hey!” McGregor chanted in the voice message. “Artem is a rat, na na na na! Hey! Rat!”