Fury Bigger Streaming Draw Than Joshua
Bob Arum has been Tyson Fury’s biggest cheerleader since adding the former world heavyweight champion to Top Rank early in 2019.
And it seems to have paid off for the longtime promoter, Fury’s debut on ESPN+ against Tom Schwarz was a big draw for new subscribers.
“Well he did an enormous number of subscriptions for ESPN+ in his first fight. Other than Canelo on DAZN, he has done more subscriptions on ESPN+ than all of the other cards that DAZN has had here in the United States,” Arum told BoxingScene.com.
“That says something so he is like a franchise and now having him fight on Mexican Independence weekend with a heavy Mexican undercard – we are going to attract a lot of Mexican American subscribers and that is really what we are trying to do and build up a tremendous fan base for Tyson Fury and you cannot do that without appealing to the Mexican audience. By Mexican audience I mean Mexican Americans who live in the United States.”
With fighters such as Emanuel Navarette defending his WBO super bantamweight title, and fellow Mexican fighters Carlos Cuadras and Jose Zepada on the card, Arum feels this will increase Fury’s appeal.
“I think that the undercard is going to have a great appeal to the Mexican audience and while that is happening I think that Tyson Fury will pick up a vast number of Mexican American fans,” Arum explained.
Initial Report: Boxing Scene