Their first PPV was announced, with Keith Thurman taking on Tim Tszyu on March 30. The initial perception was that the fight should not have been a PPV since it was a non-title bout. Tszyu’s WBO Junior Middleweight Title is not on the line despite the Australian being the champion.
The rise of Saudi Arabia in boxing has also given boxing fans a taste of what is possible, with Tyson Fury vs Oleksandr Usyk getting made for undisputed, with plans for Artur Beterbiev vs Dmitry Bivol too. Boxing fans may become more selective over the PPVs they wish to purchase, increasing the pressure on promoters to deliver.
But given PBC’s reluctance to do business with other promoters, that could backfire. Turki Alalshikh has expressed his desire to make Gervonta Davis vs Devin Haney, which can only happen if PBC is on board. Arum has warned Haymon about flooding the market with needless PPVs.
“The only thing I would hope is that they don’t overload it with pay per view and that they do more free fights on the platform because if Al disproportionately uses them to do PPV, that’s a disaster for the sport. I’ve always believed that the PPV fights should be few and far between and that most of the fights, or as many as possible, should be free to the consumer … If boxing is going to take all of its fights and put it on PPV, it’s going to be the death knell for the sport of boxing,” Arum said
Those comments were backed up by the negative reaction to the Thurman-Tszyu PPV.
It's wild that PBC still expects boxing fans to pay for this sham of a fight . AL haymon doesn't hate boxing . He will not stop until he kills it
— Pristine ideas (@Pristineideasng) January 25, 2024
How is this fight PPV worthy? Love watching Tszyu and curious if Thurman has anything left, but not paying for it
— Buffalo Sparty (@Sparty_VZ) January 26, 2024
Thurman, a fighter with 3 separate 2 year layoffs, is headlining a PPV. Uhhhh….
— Dan Trotta (@mrdantrotta) January 25, 2024