Bellator Exec Details The Start Of Their Decline

Mike Kogan, Bellator’s executive, has outlined what caused the start of the MMA outfit to decline following the recent sale to the PFL.

After several months of speculation, PFL chairman Donn Davis announced the acquisition of Bellator on November 20th, 2023. This was in the offing for some time, with reports that it would take $500 million to buy Bellator. And with the UFC ruling themselves out, the PFL became the leading figure. It is hoped that the acquisition will lead to bigger fights being made, with the rosters from both promotions competing against each other. While that may be the case, the decline of Bellator was inevitable, according to Kogan. The executive outlined how Showtime’s exit from combat sports summed up a gradual decline over the years.

“I don’t want to point the finger at Showtime and say specifically, everybody else was in line to fall over to promote us and then Showtime was keeping us down. I don’t think that’s a fair assessment. I think Showtime was a dead network when we got there. And three months later, the CEO of Viacom comes out and goes, yeah, this is a dead network, we’re going to shut it down. So I think by virtue of where we ended up, it was kind of like the beginning of the end,” Kogan

Nevertheless, that was not the only factor that played a part. Other reports indicated that Bellator had been losing money prior to the sale of the organization. Campbell McLaren, the co-creator of the UFC, alleged that Bellator had lost $35 million this year.

Meanwhile, according to Bloody Elbow, Bellator reportedly lost its net income every year from 2010 to 2018. This resulted in losses reportedly exceeding $100 million. And ultimately, those issues no longer made Bellator sustainable. 

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