Earlier this week, Bare Knuckle Fighting Championship founder David Feldman claimed that their initial Pay-Per-View offering BKFC 6 will make 200,000 buys.
Per Dave Meltzer of MMA Fighting, early estimates are showing around 18,000 buys on traditional pay-per-view, with no numbers coming from digital partners, which rarely match the same numbers as traditional pay-per-view.
“We got our digital numbers right away” Feldman told MMA Junkie. “In April, we did a certain amount, and in June, we did six times that digitally. It’s given us a gauge that we’re gong to end up at the 200,000 line.”
18,000 buys can be considered a good number for an initial pay-per-view effort, but following all of Feldman’s hype, can only be considered a disappointment for the one-year-old organization’s followers and fighters.
The fallout feels similar to November’s Golden Boy MMA event, which was expected internally to sell between 200-400,000 buys, landing only 25,000 with Chuck Liddell and Tito Ortiz headlining a very thin card from The Forum in Los Angeles.