Canelo Alvarez-Caleb Plant Pay-Per-View Buys Exceeds Expectations, On Track To Hit 800,000 Buys
Last Saturday showcased Canelo Alvarez’s dominance and thousands of people wanted to witness it.
The total buy rate for Alvarez’s super middleweight unification bout versus Caleb Plant is on track to reach 800,000, Boxing Scene reported. The total includes only domestic buys in the United States through cable and satellite operators as well as digital sales.
But the total buy rate can take months to record, like all pay-per-view events.
The Showtime headliner was originally expected to pour in between 500,000 and 600,00 PPV buys, especially because the fight card was competing with UFC 268, which also aired on pay-per-view the same night.
Alvarez and Plant put on a show and went as far as 11 rounds before Alvarez ended it with a TKO.
The Mexican boxing icon made history and became boxing’s first unified super middleweight champion by claiming Plant’s IBF title.
While the blockbuster fight aired on Showtime PPV, Alvarez remains a promotional and network free agent.
He won’t return until early May 2022, leaving some time to choose whether he wants to return to Al Haymon’s Premier Boxing Champions and Showtime or FOX or go back to DAZN and Matchroom Boxing’s Eddie Hearn.