Canelo Alvarez Named World’s Most Marketable Male Athlete

Saul “Canelo” Alvarez seems to be making waves on and off the ring.

The 31-year-old boxer has been named the most marketable male athlete and fourth most marketable athlete all over the world. The research was conducted by London-based media company SportsPro.

Alvarez, who is the current WBC, WBA, WBO and Ring Magazine super middleweight champion, was graded in the following areas:

  • Frequency: 12
  • Reach: 55
  • Engagement: 37
  • Fan Demo: 41
  • Fan Attract: 31
  • Influencer Score: 177

The top-three positions are dominated by women: gymnast Simeone Biles, tennis prodigy Noami Osaka and soccer player Ashlyn Harris.

British heavyweight star Anthony Joshua is the next boxer to secure a place on the lost at No. 75, followed by Gervonta “Tank” Davis at No. 89.

Former UFC double champ Forbes’ high-paid athlete of 2021, Conor McGregor, sits at the 56th rank on SportsPro’s list. Khabib Nurmagomedov’s cousin, Zubaira Tukhugov, is at No. 77 while former female UFC star Paige VanZant is ranked at No. 100.

SportsPro took Canelo’s metrics on social media handles into account while gauging how marketable he is as a boxing veteran.

The 31-year-old has a total of nearly 18 million followers across Facebook, Twitter, Instagram and TikTok. His follower interaction rate stands at 4.24% and the engagement rate at 9.79%.

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