Canelo Launches New Media Company, Partners With ‘Box To Box Films’

Canelo Alvarez has partnered with Box to Box Films to launch a new content company, Canelo Media.

Box to Box Films is responsible for top-quality sports shows such as the hit Netflix series Formula 1: Drive to Survive, and the company specializes in both scripted and reality-type content Through this partnership, Canelo stated in a recent interview that his goal with the addition of the new media company to his business portfolio is to ‘bring untold stories to life’.

Canelo is already planned to appear in an upcoming documentary on Netflix that surrounds his training and preparation for the trilogy fight with Gennady “GGG” Golovkin. Now, with the announcement of his new company and partnership, fans can expect more video content on the legendary boxer’s career, but with Canelo in a more powerful position, with the ability to make creative decisions. At this time, no projects between Box to Box Films and Canelo Media have been announced.

Besides launching the new media company, Canelo is planned to make his return to the ring this September when Canelo Promotions teams up with Ring Magazine and Riyadh Season in Saudi Arabia.

“I’m incredibly excited to welcome Canelo Media into my expanding business portfolio,” Álvarez told Deadline. “This venture is about bringing untold stories to life, pushing creative boundaries, and building a premier platform in sports and entertainment. I’ve always believed in working alongside the best in their fields, and with Box to Box, I’ve found the right partner to do just that.”