Proper No. Twelve Irish Whiskey was created in 2018 and has seen tremendous growth due to the massive fanbase of McGregor and its endorsement by the UFC.
The accomplishments of McGregor, however, extend beyond the four walls of the octagon.
He has achieved commercial success with his pubs in Ireland, his August McGregor menswear line, the McGregor Fast training program, and his extremely lucrative entry into the booze business.
PFL Europe 🤝 @ProperWhiskey
Proper Twelve is now the official whiskey partner of PFL Europe pic.twitter.com/WS4VfimsUP
— PFL Europe (@PFLEurope) February 27, 2023
With that being said, the PFL launched a press release to reveal that Proper No. Twelve is now their official whiskey partner in Europe.
According to the announcement, Proper No. Twelve will support all four PFL-European tournaments taking place in the United Kingdom, Germany, France, and Ireland.
In an announcement, Peter Murray, the head of the PFL, expressed his excitement about the league’s latest affiliation.
“The Professional Fighters League is excited to partner with Proper No. Twelve Irish Whiskey for the inaugural PFL Europe season, which kicks off on March 25 in Newcastle.
“The PFL and Proper No. Twelve both look forward to delivering fans the opportunity to experience the best European MMA compete in the PFL’s true sport season format, with scheduled events in 2023 also to be staged live from Berlin, Paris and Dublin,” Murray.