If Colby Covington wants to build the case that he is a draw for the UFC, he will have a lot of work to prove it, as the former interim welterweight champion headlined the lowest-rated card since the UFC launched on ESPN.
Covington had a dominant performance against Robbie Lawler on August 3rd in a card from the Prudential Center in Newark, New Jersey, which saw a nearly 300,000 person drop from the Rafael dos Anjos and Leon Edwards card from earlier this year.
Here is the all-time UFC on ESPN ratings figures via Forbes:
UFC on ESPN 1: “Ngannou vs. Velasquez” — 1.463 million
UFC on ESPN 2: “Barboza vs. Gaethje” — 828,000
UFC on ESPN 3: “Ngannou vs. dos Santos” — 1.091 million
UFC on ESPN 4: “dos Anjos vs. Edwards” — 957,000
UFC on ESPN 5: “Covington vs. Lawler” — 680,000
While the card was possibly negatively effected in-terms of audience size on both television and inside the venue due to a 12 PM prelim and 5 PM et main card start time, one can wonder if Covington’s attempt to be a controversial star is turning more fans off than on.