Dana White Gives Positive Update On UFC Broadcasting Deal; Analyst Says It Could Double The ESPN Deal

Dana White expects the UFC to expand with various options available for its broadcasting deal. 

The UFC’s seven-year ESPN deal ends in 2025 with several options on the table. The rise of streaming has resulted in new platforms in combat sports. DAZN inked a deal with Matchroom Boxing, while Amazon Prime Video did the same with PBC. The UFC’s current deal with ESPN is worth $1.5 billion. White revealed their viewership expanded during the pandemic, which has continued. He expects numerous networks to be interested if the UFC’s rights become available. 

“You can look at some of the things Amazon’s done and think whatever [about them], but it’s all about when rights become available. That’s when you’re going to see people making big moves. Who’s going to be first to be the big, dominant player out there [in streaming sports]? 

“Man, we were doing fights that should have done 350,000 [pay-per-view sales], and they wound up doing a million. There was nothing else on. As technology continues to get better, the UFC continues to get bigger. We can reach more people,” White said 

Eric Handler, a Wall Street analyst, expects the UFC to continue growing. Their recent merger with WWE to create TKO Holdings Group Inc. has separated them from their competitors as a global combat sports brand. The company also trades on the New York Stock Exchange. The shares began trading at $102 but have fallen into the $80 range. Handler expects that to change with a strong future for the UFC.

“A UFC TV deal could be announced by year-end with new contract terms upwards of two times the current value,” Handler said 

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