Hasbulla is one of the most well-known social media personalities after having gone viral during his initial appearances with Khabib Nurmagomedov.
And as he began to gain traction within the MMA community, the 21-year-old was signed up by the UFC.
This was in the form of a five-year contract in 2022 that involved selling merchandise based on him, as well as him being made a character in the EA Sports UFC 4 game.
And now White has revealed just how much money Hasbulla has made since then.
🚨| Dana White has revealed that just with the UFC and The Nelk Boys, Hasbulla has made easily over $1M.
[per Hotboxin’ with Mike Tyson] pic.twitter.com/S7Sv3gEpiR
— MMA Orbit (@mma_orbit) August 10, 2023
“He’s a great kid. The Nelk Boys have actually – they didn’t blow him up, he was already blown up. They took really good care of him. When he came out here they took him on this tour and did a lot of really good s*** for him.
“But Hasbulla’s done really well, I mean we did a deal with him for the – the video game deal, we did a deal with him with T-shirts where he made a bunch of money…Just with us and the Nelk Boys he’s made easily over a million bucks, so yeah. He’s killing it,” White
The news arrives after the UFC faces potential legal consequences after claims they violated the Sherman Antitrust Act.
This was in response to a lawsuit filed in 2014 by a collection of former fighters, alleging the UFC rooted out their competitors to manage how much fighters could make.
So Hasbulla’s success will throw up positives on the UFC at a time when the organization is facing scrutiny.
Social Media Reaction
— MMA PACK (@pack_mma) August 11, 2023
— James Harrison (@SalesGoals) August 10, 2023
— Mr X (@iamthemisterx) August 10, 2023