Dana White has teamed up with Bud Light for a new commercial which will air during the Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers on Sunday.
The UFC signed a six-year deal with Bud Light, making the beer company an official sponsor of the UFC – starting from January 1. The deal was allegedly worth over $100 million. Bud Light caused mass controversy by running an advertising campaign featuring Dylan Mulvaney, a transgender influencer, in 2023. Many conservative groups called for the brand to be boycotted over ‘woke advertising.’ White defended the deal as he talked up Bud Light’s brand values.
“I’m at a point in my life, and I’m at a point in my career, where nothing is just about money anymore. I am a big military-law enforcement guy. They have this folds of honor where they’ve spent $44 million over the last however many years, fallen first responders and military people, their families get taken care of with this money. Scholarships for their kids, etc. That is right up my alley,” White stated
The commercial shows White alongside the musician Post Malone and former NFL player Peyton Manning.
“It was an absolute blast to be a part of Bud Light’s Super Bowl commercial this year. Anheuser-Busch and the Super Bowl are two of the biggest American brands in the world. The cast, the director and Peyton were fun to work with and it was such an incredible way to kick off my new partnership with AB and Bud Light,” White said
Social Media Response
Bud Light trying to build back the bridges they burned with their customers lol
— 🕯️ (@myoverhandleft) February 6, 2024
I’m not gonna call him a sellout but, it is funny. He don’t mind cashing their checks.
— 1𝒏𝑶𝒏𝒍𝒚𝑹𝒐𝒃𝒃𝒚🅿️ (@1nOnlyRobbyp) February 6, 2024
Dana White accepting Bud Light money oh man the trump bros are gunna be mad-mad lol
— Native Honesty (@Raingoons) February 6, 2024