Dana White: UFC 257 PPV Buys Are ‘Trending Great’
UFC President Dana White claims UFC 257 is trending towards a high pay-per-view buyrate.
On Saturday, January 23, UFC 257 will emanate from Etihad Arena in Abu Dhabi. Headlining the card will be a lightweight collision between former UFC “champ-champ” Conor McGregor and former interim UFC Lightweight titleholder Dustin Poirier. This will be a rematch from their featherweight clash back in September 2014. That bout was won by the “Notorious” one.
During a pre-fight UFC 257 press conference, White said he’s pleased with how the event is trending ahead of fight night (h/t MMAMania.com).
“This thing is trending great. Yeah, it’s good, it’s gonna be good. When was there a bad one since the pandemic started? There hasn’t been a bad pay-per-view, they’ve all been over-performing, so you can only imagine what this is gonna do.”
McGregor has a track record of delivering high PPV and live gate numbers. With a reduced capacity due to the COVID-19 pandemic, the live gate total won’t be as significant as it normally is. With that said, the PPV buys could very well bring in the numbers that fight fans are used to seeing whenever McGregor steps inside the Octagon.
Serving as the co-main event of UFC 257, Dan Hooker will go one-on-one against former three-time Bellator Lightweight Champion Michael Chandler. Also set for the card is a women’s flyweight battle between Jessica Eye and Joanne Calderwood. Matt Frevola vs. Ottman Azaitar and Amanda Ribas vs. Marina Rodriguez will also be featured on the main card.
Join FIGHT SPORTS this Saturday night for live coverage of UFC 257. Be sure to head over here for a live stream of the weigh-ins.