DAZN And CEO Joseph Markowski Agree to Part Ways

Joseph Markowski has left his position as DAZN’s North America Chief Executive.

According to reports, it was a mutual parting of ways after Markowski’s 13 years with the company. Markowski was responsible for overseeing DAZN’s 2018 entry into boxing. DAZN arrived on the premise that ‘PPV was dead’, offering fans a chance to see the biggest fights on a subscription streaming service.

DAZN acquired Canelo Alvarez in an attempt to boost subscription numbers. It also worked alongside Eddie Hearn’s Matchroom Boxing and Oscar De La Hoya’s Golden Boy Promotions. However, their entry into the boxing market has resulted in many obstacles.

Many top fighters have remained with PBC and Top Rank, fighting on Amazon Prime Video and ESPN, respectively. Both platforms have a larger subscription base than DAZN in the US. DAZN has also been forced to adopt the PPV model to sustain itself as a viable business.

It currently costs US fans $224.99 annually without any additional PPVs. While DAZN has found itself as a main platform for broadcasting fights in Saudi Arabia globally, it still has work to do to convince boxing fans in the UK and the US, traditionally known as the ‘Mecca of Boxing.’ 

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