Streaming service DAZN, which broadcasts the likes of Matchroom Boxing cards and Bellator MMA, will be making some significant changes to its pricing.
The service will now be increasing its subscription price to $19.99 per month, with an option of $99.99 per year (or roughly $8.50 per month) for regular subscribers. Current subscribers will be allowed to keep their $9.99 per month subscription model for one year before committing to the full year.
The increase in price tag comes at a time where similar subscription-based services, such as Netflix and ESPN+, DAZN’s competitor, are making similar changes. ESPN, home to the UFC, recently acquired the rights to air UFC pay-per-view cards beginning with UFC 236 next month. While the subscription to ESPN+ is $4.99 per month or $49.99 per year, UFC pay-per-views must be purchased separately for $59.99 each.
DAZN made these changes after studying subscriber patterns, observing two kinds of consumers: those who watch the service regularly — whether it’s for boxing, MMA, or MLB — and those who subscribed for one single event and canceled, treating the platform like a pay-per-view service.
The subscription feels the one-year commitment will reward the regular subscribers; meanwhile, the price in the monthly subscription model would still be far cheaper than a pay-per-view featuring any big name like Canelo Alvarez.
This change also comes at a time right before several big events are set to air on the platform: Bellator 220 — which features a welterweight and women’s flyweight title fight — on April 27, the Canelo Alvarez vs. Daniel Jacobs middleweight title unification bout on May 4, and the Anthony Joshua vs. Jarrell Miller unified heavyweight title fight on June 1.
Original Story: MMA Fighting