De La Hoya Tells GGG To Earn His Spot

For the first time since 2017, Gennadiy Golovkin and Canelo Alvarez will not fight one another.

The first two of the series were considered the biggest fights in the sport, with their first battle leading to a controversial draw, the other seeing Alvarez take a slim victory over the then unified middleweight champion.

In the 12 months since Alvarez defeated Golovkin, Alvarez has fought twice, both times winning world championships at super middleweight and middleweight.

Golovkin, on the other hand, sat out a majority of the year, fighting for the first time in June against a lesser opponent in Steve Rolls.

With the only series win and a lion’s share of the middleweight world championships, Alvarez’s promoter, Oscar De La Hoya, says a rematch will happen on Canelo’s time and terms.

“A Golovkin fight is bound to happen, but obviously on Canelo’s terms,” De La Hoya told BoxingScene.com. “The middleweight division is the hottest division out there right now. We’re excited to be steering and directing the Mack Truck that is Canelo.”

“Back in the day when I would fight, you’d have to earn your spot once again. Canelo has so many choices and GGG has to earn his spot again and climb up the ladder,” said De La Hoya. “I strongly feel that if he does that, then a Canelo-GGG is bound to happen.”

“Nowadays when you throw a fighter’s name out there, it makes it impossible to negotiate. That fighter then thinks that his stock climbed like there’s no tomorrow. There’s so much money now in boxing being thrown around to fighters that you have to be careful who you mention,” said De La Hoya.

“It’s like playing poker while showing your hand. It makes it impossible. Canelo is the cash cow, and everyone knows of the deal I got him with DAZN, the richest sports deal in history. It makes it a little more difficult. That’s why we don’t go after one opponent, but several at the same time. Whoever wants to take the deal and make history to fight Canelo, then we have fighters to choose from.”

Initial Report: Boxing Scene

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