Don’t Complain To Dana White About UFC PPV Price Hike

UFC president Dana White has explained why he is not the one to be blamed for the recent increase in the price of pay-per-view purchases for UFC events.

The PPV cost was hiked to $74.99 from $69.99. It will take effect this Saturday for UFC 270, where heavyweight champion Francis Ngannou will defend his title against Ciryl Gane in the main-event.

This is the third time the prices have been increased since 2019 when ESPN became the official broadcaster for the promotion.

“We don’t have any say in that,” White told media at UFC Vegas 46’s post-fight press conference in Las Vegas.

“We gave the pay-per-views to ESPN, so yeah, that’s their decision. You know how I feel about that stuff. I don’t love when prices get raised, but it’s not my decision. It’s theirs.”

In early 2020, the UFC PPVs were hiked to $59.99 from $64.99. In 2021, the price went up to $69.99. This occurred days before Conor McGregor’s rematch against Dustin Poirier at UFC 257.

Regardless of the uproar against the increase in PPV price just before UFC 270, experts feel that the event will garner massive numbers in PPV since two of the biggest heavyweight stars are involved in it.

The winner of the Gane vs Ngannou match is likely to defend the heavyweight throne against Jon “Bones” Jones in mid-2022.