Dwayne ‘The Rock’ Johnson, UFC Launches First Co-Branded Footwear
All UFC fighters have some new gear.
On Tuesday, the promotion announced that “Project Rock,” a performance brand by entertainer and entrepreneur Dwayne “The Rock” Johnson, has launched its first co-branded footwear — Project Rock x UFC BSR 2 and Project Slides. These will be the official footwear of all UFC athletes and their corners.
BSR 2 and Project Rock slides will be provided in athlete’s official fight kits, starting at Saturday’s UFC Fight Night where Ciryl Gane faces Tai Tuivasa in the main event of the promotion’s first ever France event.
“The men and women warriors of UFC compete in their iconic Octagon with pride, purpose, passion, intensity and MANA,” said Johnson.
“Legacy is a very important word to me and our Project Rock is proud to deliver training gear to help support and fuel all UFC athletes who seek to establish their own impactful legacy in UFC and beyond.”
Johnson and the UFC first announced their partnership back in January at UFC 270 where athletes and their teams first began to sport the brand.
Co-branded Project Rock x UFC will be sold for retail on Thursday, September 1.