Ennis is the current IBF welterweight titleholder after he was elevated to a full champion following the organization’s decision to strip Terence Crawford. Ennis became the beneficiary as Crawford was contractually bound to fight Errol Spence Jr. in their rematch, so he could not face Ennis, who was his mandatory. Ennis now has the chance to unify, provided that Crawford vacates his belts and moves up from welterweight, which he is expected to do. Ennis is the most exciting welterweight outside of Crawford. His record is 31-0, with 28 knockouts. That is why Hearn is keen on promoting him.
“He’s an incredible fighter but again, it’s getting him to understand, we’ve got a job to do with Jaron Ennis. I need 12 months to build this kid into a superstar. I need to take him home to Philadelphia and start selling out stadiums there. But when you’ve got a fighter as good as that, it’s so easy to put a plan together because you know he can beat everybody.” When I’m selling a product that is elite and second to none, no one can do the job that I can,” Hearn said
Signing Ennis poses some problems for Hearn. The promoter has no major welterweights in his stable. His biggest name is Conor Benn. But the Brit has no world title, and he is currently facing a legal battle after he failed two VADA tests for Clomiphene. This means Hearn would have to work with PBC, Top Rank and Golden Boy, who hold the other big welterweights. But if Hearn can secure those obstacles, he has big plans for Ennis.
“I think he’s brilliant. …You need someone telling the world that this kid is special and that’s so easy to do with someone like Boots Ennis. He’s American, he looks great, he’s got style, he’s got power, he’s got speed, and I know you can put him in fights in 147, you just go, do your thing, so yeah,” Hearn stated