Endeavor Aims For ‘Strong Second Half’ After UFC’s ‘Biggest First Half’ In Earnings Report
The UFC continues to pump out money.
Endeavor is a company that works with the UFC and, in the latest earnings report, it showed that the organization stays as Endeavor’s leading money-maker. The UFC had “three sold-out, arena record pay-per-view events.”
“… As you look at the secular trends defining our industries — marked by the growing demand for content, the increased value of the talent and brands behind that content, and the desire of people to come together around live events and experiences — Endeavor remains firmly and uniquely positioned for a strong second half of 2021,” Endeavor CEO Ariel Emanuel said.
The last pay-per-view event the UFC had was inside the Toyota Center in Houston, Texas. Ciryl Gane headlined the event against Derrick Lewis, later defeating him via third-round TKO and capturing the interim UFC heavyweight title.
The next PPV event will be UFC 266, headlined by a featherweight title battle between champion Alexander Volkanovski and Brian Ortega. The card is set to take place on September 25.
The UFC has been hosting more events thanks to deals with ESPN and other PPV buys.