Endeavor Shows UFC Earnings Had ‘Best Nine Months’ In Promotion History, But Cris Cyborg Shades Report

The UFC continues to bring in a big cash flow for their parent company, Endeavor.

On Monday, Endeavor reported a profitable third quarter in 2021 with record numbers credited to one of the company’s biggest assets – the UFC.

The promotion – which is a publicly traded company under Endeavor Group Holdings – recorded revenue of $288 million for the quarter, which is down from 2020, but there was a $25 million contract termination fee paid to the UFC last year that was accounted.

“Given our unique positioning within the sports and entertainment industry and our ability to leverage powerful secular content trends, we see no signs of this momentum waning through the end of the year,” Endeavor CEO Ari Emanuel said in a statement.

The UFC remains the world’s biggest MMA promotion. Their revived schedule of events has in turn helped bolster Endeavor’s earnings.

UFC 268, the latest pay-per-view event on November 6, brought in over $9 million in gate revenue.

Despite the staggering reported profits, former UFC champion Cris Cyborg spoke her mind about her old promotion.

“U Fight Cheap. More and more big names going to leave and be replaced with contender series contracts,” Cyborg tweeted.

Cyborg was under contract with the UFC from 2015 to 2019 before being reportedly released in 2019. She suffered only one loss during her tenure and that was to highly-respected Amanda Nunes, who snatched the featherweight belt.

She signed with Bellator in 2019 and is the reigning featherweight champion. She recorded a fast victory, knocking out Sinead Kavanagh in 92 seconds on Friday.

Cyborg is not the first to call out the UFC for its poor pay of its fighters. Former UFC stars Ryan Bader, Gegard Mousasi and Sergio Pettis are just a few who left for Bellator where many said the pay is better.

UFC President Dana White has repeatedly denied or dodged claims that the promotion doesn’t pay well.

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