ESPN Increases Pay-Per-View Prices Again Ahead of Ngannou Vs. Gane

ESPN has upped their prices for the third time.

The pay-per-prices for UFC events on ESPN+ has now been increased to $74.99 from its current $69.99 price. The ESPN + PPV package, which includes a year subscription and one UFC pay-per-view event, was also hiked up from $89.98 to $99.98.

Neo Media World, a marketing agency affiliated with ESPN, announced the changes on Thursday. The only part that has not been affected is the monthly subscription fee for ESPN+, which is $6.99 a month or $69.99 a year.

UFC 257 began the increase of UFC PPV, which went from $59.99 to $64.99.

The increases follow Endeavor’s — UFC’s parent company – record-breaking company profits, which they have credited thanks to the UFC.

Endeavor went public in April, announcing $1.4 billion in revenue with a net income of $63.6 million.

ESPN+ has been continuously growing with a reported 17.1 million paid subscribers, marking a year increase of 66%.

UFC’s next pay-per-view event will take place on January 22 when heavyweight champion Francis Ngannou meets interim champ Ciryl Gane in California.