Reports indicate that the fight did 11,500 buys on US TV via pay-per-view, while the figure was 56,000 on ESPN+ PPV. And in a fight where the pre-fight trailer had over 100 million views, the figures were understandably underwhelming. The event was priced at $79.99 in the US, which may have alienated the boxing fanbase since it was ultimately a non-title fight. And given that Ngannou was making his boxing debut, the MMA fighter was not expected to win. Despite Ngannou putting on an impressive performance, the undisputed fight with Oleksandr Usyk appeared to be the main priority for fans.
At the same time, Dave Meltzer indicated that the pay-per-view buys were a lot less compared to Jake Paul vs. Nate Diaz. While the latter was also making his boxing debut, the fight still managed to bring in over 400,000 buys. And since Fury vs. Ngannou marked Riyadh Season, the following comments did not make for good reading.
“Meltzer on Observer Radio – discussing the #FuryNgannou PPV buys: “I will have the exact numbers tomorrow, but they were terrible. Way below an AEW PPV. Possibly 10k for TV orders. I will have the streaming tomorrow. It was nothing close to Canelo or Diaz-Paul buys.”
It was boxing. Pseudo-exhibition boxing at that . And no American fighter. So US PPV buy chart isn't the most significant measurement. Still, not a great result I would assume.
— Lex Jurgen (@Lex_Jurgen) November 4, 2023
The worst UFC PPV of all time still out sold Tyson Fury vs Francis Ngannou 😭
You can’t make this up, 70K PPV is insane 😭😭 pic.twitter.com/aIJw47vQPv
— #Ranbets (@RanboGG) November 3, 2023
There are 7 ufc ppvs that have sold worse
— daig (@maybenotdiag) November 3, 2023