That is according to Dave Meltzer. The bout did draw the attention of boxing and casual fans, given the number of sportsmen and celebrities who had turned out to see the fight. As we have reported previously, some of the names in attendance were Cristiano Ronaldo, Kanye West and Eminem. And the reaction to the pre-fight trailer, which reportedly received over 100 million views, also raised hopes that the fight would deliver huge numbers. And yet, according to Meltzer, this was not the case.
Meltzer on Observer Radio – discussing the #FuryNgannou PPV buys: "I will have the exact numbers tomorrow, but they were terrible. Way below an AEW PPV. Possibly 10k for TV orders. I will have the streaming tomorrow. It was nothing close to Canelo or Diaz-Paul buys." #BOXING
— Fight Ghost (@Fight_Ghost) November 2, 2023
Naturally, there are questions over why the Fury-Ngannou fight did not do as well as expected. Given the fact that the event was priced at $79.99 for the US market for a non-title fight, it simply may not have proved economically viable. After all, boxing fans had paid similar amounts to see fights such as Gervonta Davis vs Ryan Garcia, Errol Spence Jr. vs Terence Crawford and Canelo Alvarez vs. Jermell Charlo, which were all priced at $84.99.
Meanwhile, the Jake Paul and Nate Diaz fight did do big numbers. Reports stressed that it sold more than 400,000 PPVs. Meanwhile, Paul’s fight with Tommy Fury allegedly did over 800,000 buys. And if Meltzer’s comments are anything to go by, then there is a possibility that the event had underperformed.
No surprise here, no ones paying $80 for one fight
— Casual MMA 🥊 (@casualmmainc) November 2, 2023
Ariel helwani told me this was a massive success. Weird
— Ken (@kenzog1031) November 2, 2023
Francis couldn’t sell PPVs in the UFC, this is no surprise.
— Ander5827 (@loc12313) November 2, 2023