GLORY CEO vows that every card will air on US television
After a run of more than a dozen events, GLORY kickboxing events will no longer air on Spike TV.
The deal between the world’s top kickboxing promotion and the Viacom-owned station began in 2013 with GLORY 12 in Chicago. Although nothing has been confirmed yet, deal with another US network is expected soon.
As for future GLORY events, the promotion’s CEO John Franklin has assured fans that the next event, GLORY 25 and every card thereafter will air on US television.
Spike was a solid platform to introduce GLORY and kickboxing as a whole in the US. We of course leave the door open to working with Spike again, but for right now, the fit isn’t perfect.
GLORY needs a partnership with a dedicated sports broadcaster, an established destination for the world’s greatest athletic events. With more original content, shoulder programming, and a view to brand building for the organization and our athletes coming up, GLORY will be able to take its next step as a global sports property.
We want to elevate the sport further and moving from a men’s entertainment network to a dedicated sports network with broadcast affiliates will best serve this goal.
Since we began, GLORY has delivered the most exciting stand-up fighting available and our fans worldwide will not miss that opportunity. Our next card, GLORY 25 Milan will air on US television, as will every card after that. We’ll have an update on where to watch shortly. Stay tuned.