GLORY in talks with other networks after Spike deal expires
After a run of more than a dozen events, Spike TV will no longer air GLORY kickboxing events. The deal between the world’s top kickboxing promotion and the Viacom-owned station began in 2013 with GLORY 12 in Chicago. Although nothing has been confirmed yet, deal with another US network is expected soon.
In total Spike aired 13 GLORY-specific events as well as ‘Bellator: Dynamite 1’ in September, which featured a number of GLORY kickboxing fights. The last event to air on Spike was GLORY 24, headlined by Joe Schilling, on October 9 beginning at 11 PM.
According to reports, the decision to break ties is not sudden. Talks between GLORY and Spike were ongoing but an agreement couldn’t be reached before the deal expired. Despite modest ratings due to some tough timeslots, GLORY events have generally drawn praise from consumers and fans alike.
Even though losing their deal with Spike may seem like a blow for the sport, GLORY continues to grow both internationally and domestically. Kickboxing is still a growing sport in the United States but GLORY stages events all over the world (i.e. Milan, Lille, Amsterdam) so their live broadcasts in the United States begin at tough times to draw good ratings. However, the sport’s international appeal is such that the promotion is able to sell out venues around the globe and maintain international television distribution deals.
The promotion stages their next event, GLORY 25, on November 6th in Milan, Italy.