GLORY puts up positive numbers in ESPN debut
The numbers for GLORY’s debut on ESPN 2 have come in and, considering the last minute nature of the deal and the time slot it was shown in, the world’s premier kickboxing promotion should be very pleased with how things turned out in its first go-round with the worldwide leader.
The deal for GLORY 25 to be shown on ESPN came together in the 11th hour, the deal was so late that it wasn’t even announced until the afternoon before the event. According to Sports TV Ratings, 198,000 people tuned into the GLORY 25 rerun on ESPN 2 at 1:30 a.m. EST.
Although those numbers may seem modest, when one considers all the variables surrounding the airing, not only are they a positive but they also suggest that there is a lot of room for growth. The fact that GLORY was able to get 200,000 people to tune in to a late night re-airing of their event with no time for promotion is a huge victory.
Had the deal been announced earlier and all the kinks worked out beforehand, who knows what that number would’ve been.
There has been no confirmation about whether or not the promotion’s next card, GLORY 26 AMSTERDAM, which takes place on December 4 will air on ESPN but CEO John Franklin says that is the plan:
"Yeah, the plan is to have Amsterdam on ESPN," Franklin explained, "and then looking at ultimately signing a long term deal through 2016. We were working at that direction when they had some management changes over at ESPN and then the goal just became to get this fight on and to bring it to the fans on the best sports network in the world. We’ve done that and now we’ll move forward to hopefully bigger and better things."
If GLORY does land on ESPN for its Amsterdam card, it would serve as a terrific barometer for whether or not a deal with ESPN would succeed. Not only does it mark the promotion’s debut in one of kickboxing’s hottest markets, but the card also features some of the sport’s biggest stars like Rico Verhoeven and Nieky Holzken.