Hearn: DAZN Should Be $50 A Month

Over a year and a half ago DAZN announced its intention to launch an app in the United States featuring some of the biggest names in Boxing and MMA for only $9.99 a month.

Less than a year into their launch, the fledgling platform that featured Anthony Joshua and Canelo Alvarez among other major names raised their prices to $19.99 per month. Now, Matchroom Boxing promoter Eddie Hearn believes that’s too much value for the consumer.

DAZN Making Price Structure Changes

“Joshua-Ruiz was three times what Joshua got on Showtime. Even in America, it’s approaching a million audience [on DAZN],” said Eddie Hearn to SI Boxing with Chris Mannix. “That’s a huge number. One of the problems we had recruiting fighters in the early days was, ‘Oh, no one is watching DAZN.’ They are. More people are watching.

“We’re getting bigger audience numbers than Showtime. Charlo just boxed on Showtime and got 300,000. You got Jacobs-Chavez, and that’s going to do 500-600,000 on DAZN. Joshua did nearly a million on DAZN. I so believe in the product of DAZN for the value for a fight fan.”

“I’m actually going to say to DAZN, ‘I think you should bump the monthly fee up.’ It’s $19.99 a month. Make it $50 a month. We don’t want you to come and go. We want you to stay and be a part of this community, learn more about boxing, digest the fighters, and grow with us,” said Hearn.

Transcribed by Boxing News 24

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