Hearn On Why Shields-Hammer Isn’t A “Super-Fight”
While many in the boxing industry and diehard boxing fans are excited for the history making fight happening on Saturday at Boardwalk Hall in Atlantic City between Christina Hammer and Claressa Shields, some feel it is a wasted opportunity.
Eddie Hearn, who’s top female fighter is Katie Taylor, feels the lack of a “major promoter” behind the fight has hamstrung the middleweight unification fight from being the biggest thing in the sport.
“I think it’s just exposure. Just like with Katie Taylor, you start off in a losing battle where 50% of the people say ‘I like women’s boxing.’ Another 25% go ‘hmm, it’s not for me.’ And another 25% go ‘women, what are they doing even boxing’ – with the old school, sexist mentality,” Hearn explained to BoxingScene.com.
“I tell people, just watch one Katie Taylor fight and you will be a fan. It’s all about spreading the word all over the place, on social media. Watch a 10 second highlight of Katie Taylor and you will say ‘wow, she’s great.’
On a weekend with fights airing on ESPN+, DAZN, along with Shields and Hammer on Showtime, Hearn believes those promoting the fight don’t have the reach to make this a true “super-fight.”
“Claressa Shields and Hammer, that’s a really good fight and I’m a Claressa Shields fan. I love what she’s about. She wants to fight everyone, she wants to build a legacy,” Hearn explained.
“That is a fight that people should be talking about a lot more. But there is no major promoter behind that show. And I’m not even talking about the broadcaster. Dmitry Salita is my friend, but he doesn’t have the promotional platform across social media and across everything to push that as a super-fight. Showtime has tried, but it hasn’t gripped the imagination.”