Joe Louis Becomes First Black Boxer To Headline A Main Event That Brings In Big Bucks – September 24, 1935 (This Day In Boxing History)
Eighty-six years ago, Joe Louis became the first Black boxer to headline a main event that drew in $1 million at the gate.
Louis (66-3, 52 KOs) captured his 22nd consecutive win over Max Baer (66-13, 51 KOs) with a fourth-round knockout.
Fans say Louis, one of the most influential boxers in history, was able to draw in that many sales because he was likeable, charismatic and a skilled boxer. Baer, a former world heavyweight champion, was also likable and skilled.