KSI-Paul Outdraws Joshua-Ruiz
The power of YouTube was fully on display Saturday night, as KSI’s controversial win over Logan Paul drew millions of eyes.
Eddie Hearn, who promoted the card from Los Angeles’ Staples Center, told Sirius-XM’s Fight Nation that the “mind-blowing” numbers were more than June 1st’s unified world title upset when Andy Ruiz knocked out Anthony Joshua.
“The first fight did 1.2million pay-per-view buys globally. This was much, much bigger this time around,” Hearn said of KSI and Paul’s 2018 amateur fight which aired on YouTube Pay-Per-View. “It’s the biggest pay-per-view in the UK of the year so far. That includes the first Joshua-Ruiz Jr fight from America. This fight was cheaper, was half the price of that.”
“I believe DAZN will announce some numbers this week but I understand it was the most-viewed fight on DAZN so far,” Hearn continued. “It was a big subscription driver as well.
“You don’t realise the audience these guys have. They brought our sport to reach new ground and reach new territories, new demographics and new markets.”