LFA Sold To London Trust Media

LFA CEO Ed Soares joined the MMA Hour on Monday, to announce that London Trust Media is now the majority shareholders of Legacy Fighting Alliance.


“Everything that we’ve been able to accomplish has been with a skeleton crew,” Soares said. “And now with the backing and the infrastructure that we’re gonna be building, I’m really looking forward to a lot of things.”

Soares will remain on as CEO, with MMA promoter Sven Bean joining as the President of the organization.

“Our job is to support Ed and his team and sort of stay out of he way,” London Trust Media CEO Ted Kim said. “Help them take the business to the next level. … We think the sky is the limit as to what LFA can do.”

With the new backing, the LFA plan to run between one-three more events, with the potential of 35 in 2019.

LFA’s deal with AXS TV will run through 20201, and will hope to continue to develop prospects for the UFC.

“That’s what we are,” Soares said. “We’re the No. 1 developmental organization in the world. That’s what we do. Nobody puts more people in the UFC than the LFA. … We’re like the college football.”

Original Story: MMA Fighting

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