Liddell-Ortiz 3 Draws Just 25K Buys
Oscar De La Hoya hoped his Golden Boy MMA event headlined by the Chuck Liddell vs. Tito Ortiz trilogy bout would get between 200,000-400,000 buys. It reportedly didn’t come close.
Lance Pugmire of the Los Angeles Times reports that the event, held at The Forum in Inglewood, California, may have been as low as 30,000. That was followed up by a reply from Kevin Iole of Yahoo Sports, who revealed sources have told him the event saw 25,000 buys.
Industry source tells me the Liddell-Ortiz PPV buys may be as low as 30,000….but the Tiger-Phil golf might reach 1 million (all refunded, but a glimpse of what a low price can generate).
— Lance Pugmire (@latimespugmire) November 30, 2018
I’ve heard 25k for the fight
— Kevin Iole (@KevinI) November 30, 2018
Historically, non-UFC promotions have struggled on pay-per-view, so the low numbers should not come as a surprise.
The live gate for the event was reportedly $731,226, and the pay-per-view revenue is expected to be around $1-1.2 million. Liddell and Ortiz will be getting 30 percent of the entire revenue for the event, which should be a decent bit of change for each when also counting for non-disclosed dollar amounts, such as merchandise and sponsorships.
Original Story: Bloody Elbow