Loma-Rigo Average 1.73 Million Viewers
The card headlined by a title fight between Vasyl Lomachenko andGuillermo Rigondeaux, drew the second-highest audience for boxing on basic cable television since 2012.
The 154-minute broadcast, which included four fights, was watched by an average of 1.73 million viewers, according to ratings released Tuesday by Nielsen Media Research.
Only one boxing telecast on basic cable over the past five years, Manny Pacquiao-Jeff Horn, and two overall drew higher ratings than the Lomachenko-Rigondeaux card.
The card featuring Horn’s upset of Pacquiao on July 2nd in Brisbane, Australia, had an average viewership of 2,818,000. The ESPN broadcast was the highest-rated premium-cable audience, and second across during that same span, was HBO’s average viewership of 2,146,000 for Canelo Alvarez’s third-round knockout of James Kirkland in May 2015.
Lomachenko’s technical-knockout victory over the previously unbeaten Rigondeaux, out-performed its boxing and mixed martial arts competition on premium and basic cable Saturday night.
In competition to the ESPN broadcast was HBO’s tripleheader featuring Miguel Roman’s ninth-round stoppage of Orlando Salido,which averaged 534,000 viewers over 34 minutes. The ESPN and HBO boxing broadcasts partially went head-to-head, but the entire Roman-Salido main event aired after Lomachenko-Rigondeaux ended.
Lomachenko-Rigondeaux also attracted a bigger audience than UFC’s telecast, which averaged 870,000 viewers over a 185-minute period.
ESPN’s boxing broadcast also topped UFC in the coveted 18-49 demographic (761,000 viewers to 413,000) and in the 25-54 age range (736,000 to 464,000).
The overall viewership for the Lomachenko-Rigondeaux broadcast ultimately will be higher because the figures reported by Nielsen on Tuesday don’t include viewers that watched it on ESPN Deportes, through ESPN’s streaming services and away from homes (bars, restaurants, other non-household feeds).