Group ONE Holdings (ONE Championship) and beIN have agreed to a multiyear partnership to broadcast the ONE Championship events live across the Middle East and North Africa (MENA).
The deal will allow Doha-based beIN to distribute combat sports content to its audience in Arabic and English in 24 territories in the region, and it brings synergies to both companies and helps ONE boost growth across the region.
ONE Championship and rivals such as the UFC (Endeavor Group Holdings Inc.) are striking partnerships with broadcast and streaming companies across the globe, as they compete for viewers in new territories all the time.
ONE Championship is poised to report double-digit revenue growth this year, reaching at least $80 million, and expects to become profitable within the next three years, as FIGHT SPORTS reported yesterday.
The company is considering a US IPO (initial public offering) after previously exploring a listing via a blank-check firm, Bloomberg News has reported. ONE Championship will pursue a potential IPO once economic and market conditions improve.
The martial arts promotion raised $150 million in December in an equity financing round led by Guggenheim Investments and Qatar Investment Authority. The round gave Group ONE a post-money valuation of $1.35 billion.