Oscar: Conor Makes “Canelo Money” On DAZN Or ESPN+
This year has been the year of the “streaming service” with DAZN and ESPN+ throwing major amounts of money at promotions such as Bellator and Matchroom Boxing, as well as fighters Canelo Alvarez and Anthony Joshua.
One of the men who’s made the jump into the digital market, Oscar De La Hoya, believes fighters like Conor McGregor could make major money if not locked into UFC contracts.
“That’s the beauty of being free agents,” said De La Hoya, who is promoting the Chuck Liddell vs. Tito Ortiz 3 card Nov. 24, his first foray into MMA in earnest.
“If you have somebody behind you who’s looking out for your best interests individually, absolutely — why not? There’s guys out there who are phenomenal, phenomenal fighters. That can have those types of deal. You take a look at Conor McGregor or you take a look at these fighters who are big, household names. Imagine if Conor McGregor was an independent contractor. He can easily get a deal like that on a DAZN or an ESPN+. But obviously they’re with UFC and UFC just works differently.”
“As it moves into the age of streaming, it could be very dangerous for a fighter who’s not known,” De La Hoya said of lesser-known fighters looking to expand their profile. “For the fighter who the fan doesn’t recognize. Yeah, you can get buried on all these different platforms. I strongly feel that we still need linear TV in order to identity these young fighters, in order to build these young fighters into household names. You still need that linear TV, but these deals are incredible, what’s taking place with ESPN+, with DAZN.
“Somebody like Canelo, who is probably the biggest star globally in boxing, is gonna be OK on DAZN’s platform, because Canelo moves the needle. DAZN forked over tons of money, because they know Canelo can bring in thousands and hundreds of thousands of subscribers for them, which means big business for DAZN.”
“I think we still need linear TV, but we are moving toward the digital platform and that’s where it’s heading, especially with the younger generation not wanting to be told what to watch, where to watch, when to watch it,” De La Hoya said. “They want to watch it on their cell phones, they want to watch it on their tablets. I think that Canelo Alvarez is a guy that can fight anywhere he wants to and people will watch.”
Initial Report: MMA Fighting