Patricio Pitbull Thinks UFC Doesn’t Do Cross-Promotion Because Dana White Is ‘Afraid’

Patricio “Pitbull” Freire wants the UFC to join in on cross-promotion events, but he’s not sure if that’ll happen.

Freire, a Bellator interim champion, said he thinks that cross-promotions are the “next step” in MMA. Bellator and RIZIN have a partnership that dates back to late 2019 while the PFL has expressed interest in joining in, which leaves the UFC.

“… because we know there’s [that debate], who’s the best one, the UFC or the Bellator [champion]? It doesn’t matter who I think wins, what really matters is who actually wins,” Pitbull told MMA Fighting.

“So, to be sure, we have to put the champions [in a position] to fight each other. To me, that’s the next step we have to take in MMA.”

Back in 2003, White sent over Chuck Liddell – one of the biggest names in the UFC at the time – to PRIDE Fighting Championship. He won one bout against Alistair Overeem, but then lost by KO/TKO to Quinton Jackson, which was upsetting for White.

“I don’t know, we’re trying to figure out what we’re going to do with Chuck next,” White told the Canadian Press.

“When Pride was the MMA giant, [UFC President Dana White] risked his fighters to fight there and do a cross-promotion,” Pitbull continued.

“Now that he has this monopoly of the bigger promotion, he’s afraid that his champion will go there for a superfight like this and end up losing and taking away that credibility and name they have.”

Some UFC fighters have made their way to Bellator over the years including notable names like Gegard Mousasi and Ryan Bader, who both went on to become champions.

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