PFL CEO Peter Murray Wants To Be An ‘Advocate’ And Open Up To More Cross-Promotion Fights

PFL CEO Peter Murray said he’ll back his fighters “all day long.”

Murray said he envisions a future of cross-promotional bouts to give fans the best fights and, ultimately, what they want.

“We’re a proponent of cross-promotions,” Murray told MMA Junkie. “We’ll back our fighters all day long. There are other fights that we’d like to match with other organizations. I think that’s where the sport’s headed.”

Fabricio Werdum, a former UFC champion, recently debuted in the PFL in May. He wanted to take on Fedor Emelianenko under the Bellator banner in Moscow this October, and Murray accepted it.

But Bellator slid in Tim Johnson to face Emelianenko in the homecoming bout.

Kayla Harrison is another example to Murray’s willingness to cross promotions.

Harrison, a multi-time PFL champion, wore her PFL fight gear during a battle against Courtney King under the Invicta banner. Harrison went on to win via KO/TKO in the second round – all in PFL gear.

Cross-promotion fights are a common place in boxing. Fights including Manny Pacquiao versus Floyd Mayweather, Miguel Cotto versus Canelo Alvarez and even the upcoming Teofimo Lopez versus George Kambosos fight are all cross-promotion fights.

“We want to be an advocate to open it up. It’s not just under our roof,” Murray added. “Let’s give fans what they want.”