Projected 2.4 Million Buys for UFC 229
Early numbers show UFC 229 will now hold the record for the most-bought MMA pay-per-view event in history by a large margin.
Per a report from Dave Meltzer, UFC 229 — which featured the long-awaited showdown between rivals Conor McGregor and Khabib Nurmagomedov — is projected to have an estimated 2.4 million pay-per-view buys. This would smash the record of 1.5 million buys held by UFC 202, which featured Conor McGregor and Nate Diaz’s second encounter.
This amount would make UFC President Dana White’s prediction of UFC 229 passing the two-million buy mark true, though it would also come up short of White’s previously mentioned three-million buys. Yet, since pay-per-numbers are only released for North America, it makes it hard to tell where UFC 229 compares to other pay-per-views that broke the two-million buys mark.
McGregor now is a headliner for the three biggest UFC events in history — as the third-most bought UFC event was UFC 196, which featured his first fight with Diaz. The most-bought event that didn’t feature McGregor is UFC 100 back in July 2009, which saw a Brock Lesnar vs. Frank Mir heavyweight title unification bout in the main event.
The official figures will not be released by the UFC for months.
McGregor vs. Nurmagomedov was heavily promoted by White and other sources as the biggest fight in MMA history. The promotion also featured highlighting of McGregor’s UFC 223 bus attack from April, which may have played a role in the post-fight brawl that occurred.
It also may indicate — to the chagrin of some — a rematch could draw even more.
It’s worth noting that about 20 percent of the pay-per-view’s purchases came online — an unprecedented mark, as even two years ago online buys for UFC events were a maximum five percent.
For comparison’s sake, last month’s UFC 228 — highlighted by Tyron Woodley vs. Darren Till — only saw about 130,000 buys. This would indicate the few biggest names and fights in MMA have drawing power unlike ever before, but audiences still pic and choose.
Original Story: MMA Fighting